Charter Brands Ltd., Totton, Hampshire, England, UK. |
Mark Dawkins and Mark Crump, both with decades of experience in the drinks industry, established Charter Brands Ltd in 2011. They approached Master Distiller Rob Dorsett at Langley Distillery in the UK, to assist in the creation of a new Gin and were amazed the distillery granted them use of their name for this new brand. Langley’s have a strong history in distilling yet, it had only been since the new Millennium thoughts of producing a product named after the distillery had arisen, but they hadn’t got around to it!
From late 2011, Charter Brands and Langley’s spent 10 months just identifying which botanicals to use, and went through 50 recipes before settling on the chosen 8 ingredients and their proportions. Then came the choice of base spirit and the volume of alcohol to use, which they managed to get down to a shortlist of 12 versions. Using a Gin tasting panel, they chose the 8th version from this choice of 12. From start to finish it took 18 months of development before the final product was ready to be launched in spring 2013. |
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