Marie Brizard & Roger International (Belvedere), Bordeaux, France. |
Bordeaux is the 9th largest city in France and is for many, one of countries most beautiful cities. It is a deep port harbor sitting on the River Garonne and is accessible to ocean liners from the European side of the Atlantic Ocean. In the past it was a submarine base during World War II and home to tall cargo sailing ships from a bygone age. It was in Bordeaux that in 1755 Marie Brizard came across a young sailor unconscious on the streets with a fever. She saved him and as a thank you he gave her the only thing of value he had, a recipe for an aniseed liqueur. Marie decided to create this recipe and with her nephew, Jean-Baptiste Roger, founded the company Marie Brizard & Roger. In 1801 Marie Brizard died aged 86, and with Jean-Baptise having predeceased her in 1795, the company was left to his widow Anne Roger and her three children. The company was to stay within the Roger family for 10 generations until 1998, and is renowned throughout the world for its tradition of quality wines and is one of the world's most venerable producers of liqueurs and drinks based on plants, fruits and spices.The firm made its name with the aniseed liqueur that was later to become Marie Brizard Anisette, but its real growth period came when it branched out into a wide range of cocktail-based liqueurs, spirits, syrups and wines. They now have 6 production units:
In 2006, 100% of the shares of Marie Brizard & Roger International were acquired by the Polish group Belvedere. Today, the group sells some 230 million bottles per year, via two distribution subsidiaries (France and Spain) and around 25% of its revenue comes from exports to over 120 countries, across all five continents. The key export markets are the United Kingdom, Germany, the United States, Belgium, Canada, Japan, Russia and Northern Europe. |
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