Montford Place Distillery (James Burrough Ltd, Pernod-Ricard Group), Kennington, London, England, UK. |
This is the home of Beefeater Gin. First produced at the Chelsea Distillery (established 1820) in the late 1870’s by pharmacist and tea merchant James Burrough, it was originally known as Burrough’s Gin. The Burrough’s family sold the company to Whitbread in 1987; Whitbread sold the Beefeater brand to Allied Domeqq in 1991; and Allied Domeqq were purchased by Pernod Ricard in 2005.
While this brand of Gin is popular globally it is a particularly big seller in the USA - in the 1960’s it held 75% of the Gin market and today is the No.3 premium selling brand across North America. We believe it is fair to say that Pernod Ricard have put a lot of time, effort and money into re-marketing this brand and its offspring (e.g. Beefeater 24, Beefeater Summer etc.). |
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