Pernod Ricard Group, Paris, France.

Pernod

Originally called Établissements Pernod, the company was established in 1959 by Jean Hémard (the grandson of Ariste Hémard), following the merger of three liqueur-based companies in 1926.

• (i) La Maison Pernod Fils, founded by Swiss born Henri-Louis Pernod in 1805, in Pontarlier in the Eastern region of Doubs, France and makers of an Absinthe drink called Pernod Fils;
• (ii) Distillerie Hémard, founded in 1871 by Ariste Hémard, based in Montreuil, East of Paris, France; and
• (iii) Pernod Père et Fils, founded in 1872 by Jules-François Pernod, in Avignon, South East France.

Ricard

Established in 1932 by Paul Ricard in Marseille, France. At the age of 17 he started work as a sales representative for his wine merchant father and discovered the local café bartenders of Marseille made their own anise-based pastis. However, these tended to be overly sweet and cloying and he set about inventing his own with a fresh, pure and perfected anise flavor. Finally at the tender age of 22 he launched his own brand of pastis called Ricard and defined as “the true Pastis of Marseille”. Today Ricard is the number one pastis in the world.

The Pernod Ricard Group 

Established in 1975 as the result of a merger between two French liqueur companies (Pernod & Riacrd). In 1978, Paul Ricard’s son Patrick became Chairman and CEO of the group. It has been through his leadership the group has grown with numerous acquisitions, perhaps most notably: Wild Turkey Bourbon, Jameson Whiskey, Jacob’s Creek Wine, Seagram (including Chivas and Martall), Allied Domecq (Ballentines, Malibu, Mumm and Perrier-Jouët) and Vin & Spirit (Absolut). Although Patrick Ricard sadly died in 2012 the group continues on and its products are found in over 80 countries.

Pernod Ricard.

Beefeater

Beefeater 24

Beefeater Burrough's Reserve

Beefeater Lime

Beefeater Orange

Hawker’s Sloe

Plymouth

Plymouth Navy Strength

Plymouth Sloe