Ginebra San Miguel Inc. or GSMI (San Miguel Corporation), Manila, Philippines.
Founded in 1902
by Carlos Palanca Senior, it was originally based in Tondo, Manilla and traded
as La Tondeña, Inc. (LTI). In 1924 LTI bought Distilerias de Ayala, Inc. (established
in 1834) and its products, including Ginebra San Miguel.
In 1928 they built a new plant making them the largest distillery in the country. In 1987 LTI merged with San Miguel (of the beer fame) and changed it’s trading name to GSMI in 2003. Today, they are the world’s largest producer of Gin by volume, selling around 27 million cases per annum (approximately 45% of the world’s Gin). GSM Red is popular with the Philippine and Thailand people because it is the same price as beer.
GSMI also owns a Philippine pro basketball team called The Barangay Ginebra San Miguel.