Sweet Potato Spirits, Atwater, near Modesto, California, USA.
David John Souza is a 4th generation Sweet Potato farmer (and has been since 1991), working the Merced County land originally started by his Portuguese born great grandfather back in 1920. The farm has been passed down through his grandfather (David Souza Sr.) and father (David Souza Jr.) and today David is co-owner of D&S Farms. Based in the San Joaquin Valley town of Atwater, the farm has 700-acres dedicated to sweet potato crops and 350-acres for almonds.
In this picture: Founder David John Souza is front and center, David Souza Sr. (his grandfather) is standing next to him, behind him is David Souza Jr. (his father) and seated on the tractor is Corbin Cash Souza (his son).
It was during
the quieter months on the farm David John Souza set out on an entrepreneurial
adventure and in 2003 started Souza Enterprises Inc. This Nightclub, Event and
Party promotions business included franchised restaurants and a base in Las
Vegas. It was here he was truly exposed to Marketing, including New Product
Development and Branding, but it also brought him into contact with a wide
range of poor quality Vodka that sparked an idea…
David believed he could produce a truly fresh, farm to bottle, high quality Vodka and use sweet potatoes from the farm to do so. In 2007 he set about creating it and, after much trial and error, in 2009 launched High Roller Vodka - the world’s first Vodka distilled from sweet potatoes. By 2010 David had built a fully functioning distillery on the farm and began producing a range of spirits. In 2012 High Roller Vodka was renamed Corbin Vodka, in line with the branding for the range of spirits they produce.