Where Men Can Become Better Gentlemen


Berry Bros.
Finest Sloe Gin


Berry Bros. & Rudd, No. 3 St. James’s Street, London, England, UK.


Berry Bros. & Rudd.


Berry Bothers was established in 1698, at the same address as today, originally as a tea, coffee and spice shop. Created by the Bourne widow, her family married into the Pickering family and then the Berry family in the mid 1700’s, with the Rudd family joining the business in the early 1900’s. The Berry and Rudd families have, for over 300 years, continued to run this renowned Wine & Spirit Merchant business making it the oldest in the UK.

Today they have facilities in Basingstoke, Hampshire, England, UK and in Hong Kong. They have won countless prestigious awards as a Wine and Spirit Retailer and operate several Wine Schools. Simon Berry, the 8th generation of the family, has been Chairman since 2005 and is also Clerk of the Royal Cellars.


Made in England, using wild sloeberries infused in London Dry Gin, to create this rich ruby red (almost purple) liqueur. It is presented in a squat clear cylindrical bottle with a large cream and blue colored label.


Flavored Gin - Sloe.

Alcohol By Volume (ABV)

27% (54 Proof).

Price Range

$$$$$ - $$$$$$. Only available in the UK, try Master of Malt but prepare to pay an additional 60% for shipping.


Unknown but includes juniper berries and sloeberries.


Named after the family business name and the key botanical flavor, sloeberries.

Tasting Notes

On the nose are plum and damson like aromas with just a hint of herbal juniper and spice. On the palate this sweet, rich and full-bodied spirit displays deep red fruit flavors with a tangy and peppery spice background. The close has a lingering spice and slightly almond finish.

This is a lovely drink to sip neat and is a good winter warmer. However, mix with ice and soda water for a warmer season drink.

Awards & Accolades

Holds royal warrants from HM the Queen and HRH the Prince of Wales.

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