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Bloom Gin


G & J Greenall International (Quintessential Brands), Risley, Warrington, England, UK. Joanne Moore (nee Simcock) is the Master Distiller and the person behind this Gin's creation.


G& J Greenall and Quintessential Brands.


Established back in 1761, Greenall’s are the oldest continuously producing London Dry Gin distillery in the world. Thomas Dakin built the distillery initially, Edward Greenall started using it and in 1870 it was purchased completely (The G&J comes from Edward’s younger brothers – Gilbert & John). The previous chairman, Lord Daresbury, was a direct descendent of Edward Greenall. The family motto “Alto Peto” translates as "I Strive Higher". This once cottage based industry is now the second largest gin distillery in Britain, producing over 50% of the UK’s Gin and almost 15% of the world’s Gin. In 2011 the business was bought by Quintessential Brands.

This Gin was launched in late 2009 or early 2010, and 2011 in the USA. Given the style, presentation and the floral aspects this is clearly targeted at a female demographic (as Berkeley Square Gin was for a male demographic) and has already developed a loyal following. However, whichever gender a drink may be focused on, it should never prevent the other gender from trying it and liking it.


Made from English wheat it is triple distilled with infused botanicals and demineralized spring water. The Gin is presented in a tall rectangular pale green bottle with vine-like motifs on the glass.


London Dry Gin.

Alcohol By Volume (ABV)

40% (80 Proof).

Price Range

$$ - $$$. Available online at: Hi-Time Wine Cellars.


Uses 7 Botanicals: angelica, chamomile, coriander, cubeb berries, honeysuckle, juniper berries and pomelo (member of the grapefruit family).


The Gin has been inspired by the gardens and wildflower fields of England, with a view to replicating the feeling of spring at any time of year, hence the name Bloom.

Tasting Notes

On the nose is light juniper with citrus and floral notes. On the palate this light bodied sweet (honey suckle nectar) spirit is lightly floral (chamomile) and juniper in flavor with orange citrus (pomelo) and light spice notes. This is a delicate and well-balanced Gin.

Flora Gins are some of the more difficult to mix effectively, for instance a Gin and Tonic can be hit and miss, depending on your personal flavor profile. However, with Bloom Gin do not mistake the term floral with an overt aroma of perfume, it can work in a G&T (go heavy on the Gin e.g. 2:1 ratio). Greenall’s suggest using Fentimans tonic and putting 3 quartered strawberries in one! We cannot fully recommend this in a G&T or a Martini, because this may not suit everyone’s taste. Our best suggestion is to go with long refreshing drinks (perhaps with some sweetness) e.g. Gin and Soda, Negroni and Tom Collins. Although not tried by us (yet) this could go well with elderflower.

Joanne Moore, the Head Distiller, has done another excellent job (check out Berkeley Square Gin) and we encourage floral gin naysayers to give this one a go – the juniper is still clearly there!

Awards & Accolades

91 Points, Wine Enthusiast.

90 Points, Ultimate Spirits Challenge.

89 Points, Beverage Testing Institute.

Silver Medal, Gin Masters, 2015.

Bronze Medal, International Spirits Challenge, 2013.

Silver Medal, San Francisco World Spirits Competition, 2013.

Bronze Medal, San Francisco World Spirits Competition, 2012.

Silver Medal, San Francisco World Spirits Competition, 2011.

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