Where Men Can Become Better Gentlemen


SW4 Gin


Park Place Drinks Ltd., Dollar, Falkirk, Clackmannanshire, Scotland (made by Thames Distillers Ltd., Clapham, London, England), UK. Imported into the USA by Luxe Wines & Spirits, Palm Beach County, Florida.


SW4 Gin and Luxe Wines & Spirits.


Park Place Drinks is run by Martin Traquair Price, a previous Marketing Director of Drinks Distributor Maxxium, with over 10 years experience in the drinks industry and two decades in Marketing. The company is primarily a drinks distributor but, liking a Gin and Tonic, Martin wanted to make his own Gin with lots of juniper, citrus & spice and so went about contacting potential distillers across the UK. Unfortunately most were unable or unwilling to produce a bespoke base spirit (preferring to use an “off the shelf” one) or in small batches (i.e. wanted to produce high volumes for Martin to purchase), except Thames Distillers.

Thames Distillers is run by Charles Maxwell who is the 8th generation of the family (founders of the Finsbury Distillery) who have been producing Gin since 1700 – making them the oldest unbroken lineage in Gin distillation.

This Gin was launched in 2009.


The neutral base spirit is made from a blend of wheat and barley and is produced in a column still and distilled four times. The resultant neutral grain spirit plus pure water are used to steep the botanicals for 12 – 24 hours. Then the 5th and final distillation is carried out in a John Dore & Co. 500-liter stainless steel pot still called “Tom Thumb”, with it’s sister “Thumberlina” on stand-by duty. The distillate is left to rest for an undisclosed period of time before being diluted and bottled.

The Gin is presented in a tall clear rectangular shaped bottle with square shoulders. It has a dark grey colored oblong label (designed by Gavin Tuckerman) with blue colored motifs for accent and the writing is colored silver, including a juniper inspired graphic at the bottom of the label.


London Dry Gin.

Alcohol By Volume (ABV)

40% (80 Proof).

Price Range

$$ - $$$. Limited availability (including the USA) but try online at Binny’s Beverage Depot.


Uses 12 botanicals including: almond, angelica, cassia, cinnamon, coriander, juniper berries, lemon peel, liquorice, nutmeg, orange peel, orris root and savory.


Named after the London postcode of SW4 where it is made (i.e. Thames Distillers).

Tasting Notes

On the nose is pine (juniper) and citrus (lemon) with an underlying woody aroma. On the palate the slightly sweet and very creamy spirit (from the barley base) has clear juniper and sharp citrus (mainly lemon & some orange) with peppery spice (cassia & coriander) and floral parma violets (orris root) plus faint hints of cinnamon, marzipan (almond) and nutmeg (there is also a discernable green freshness, we believe is the savory) . On the close the long bitter dry juniper and citrus continues with a stronger orris root and warm peppery spice plus a lightly sweet (liquorice) smooth finish. This is a delicately balanced Gin with hints of complexity coming through which are unfortunately not fully realized.

The Gin is made in the style of an original London Dry Gin dating back to the mid to late 1800’s, with more substance and a higher degree of potency but makes a good drink taken neat due to the creamy smoothness. This medium to full-bodied Gin is able to withstand being mixed in long drinks without the main components of juniper and lemon citrus being overpowered (although subtle nuances are generally lost). With a key part of its design being suitable for a Gin and Tonic, it certainly doesn’t disappoint Gin lovers and we think Fever Tree (or Fentimans) with a lemon garnish suits it best. However, this Gin is not a one trick shot and makes a fine Martini too (especially with a lemon twist as garnish) with more complexity noticeable the dryer the Martini.

Overall this is likely to appeal to traditional Gin drinkers the most and is recommended in a Gin & Tonic. Although it loses some of its complexities in long drinks there is enough character, at a reasonable price point, to make this a Gin to seek out and try.

Awards & Accolades

Gold Medal, International Craft Awards Competition, 2013.

Silver Medal, International Wine and Spirit Competition, 2013.

Silver Medal, International Wine and Spirit Competition, 2012.

Silver Medal, International Wine and Spirit Competition, 2011.

Bronze Medal, International Wine and Spirit Competition, 2010.

Share this page:
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Get In Touch

Have a question, query or need clarification...

Contact Us

Monthly Newsletter

Keep up to date, hear about unique items and have gentle reminders on being "The Complete Gentleman."

Sign up here:

Enter Your E-mail Address
Enter Your First Name (optional)

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you The Complete Gentleman.

Don't Miss A Post

Keep up to date via RSS or another web-based reader:

[?]Subscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!
  • Add to My MSN
  • Subscribe with Bloglines