Where Men Can Become Better Gentlemen


Color Prejudice

Traditional Preferences

People tend to prefer a particular wine color and this is all down to personal taste - or so we are told! Sometimes we are simply prejudiced – it is not unusual for men to drink red wine (and women white) and think it is feminine to drink white and unmanly to drink pink! However, such preconceived thoughts are a kind of color blindness.

Blind Color Tastings

We are used to red wine being served at room temperature (or slightly chilled) and white always heavily chilled. Did you know? Drinking the red at room temperature means you taste more and drinking the white wine chilled means you taste less.

Don’t believe us?

If you like white wine but not red, try:

(a) A chilled light red e.g. Beaujolais, Chianti, Pinot Noir etc.

(b) A room temperature, slightly sweet, white wine e.g. Gewürztraminer, Riesling etc.

If you like red wine but not white, try:

(c) A room temperature white dessert wine e.g. Muscato

(d) A room temperature dry tart white wine e.g. Bordeaux, Burgundy, Chablis

Ideally, you should do this blindfolded, with a trusted companion presenting you with a variety of wines, including the above. You should aim to say if the wines are red or white – you might be surprised by the results! While taste differences exist between red and white wine, it is not as differentiated as people believe, there is definitely a wine color prejudice in many people’s eyes.

Back to School

Your palate can be educated – remember the first time you tasted beer, whiskey, brandy, gin etc.? The bitterness, the botanicals and the dryness – all go towards making an unpleasant first experience for many people. However, over time the palate can come to enjoy these drinks, and the same is true for wine. If you only drink one color of wine, keep trying wines of a different color, to find ones you like. Gradually, across time, you can become acclimatized and your palate develops – we encourage you to persevere.

The Spice of Life

Being able to drink different colored wines enables you to take your wine enjoyment to new levels by pairing with many foods; drinking dessert wines; drinking seasonally (red in winter, white in spring/fall and rosé in summer); red wines complimenting strong savory food; crisp white wines complimenting chicken and fish dishes etc. There’s no time like the present to lose that color prejudice.

Share this page:
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Get In Touch

Have a question, query or need clarification...

Contact Us

Monthly Newsletter

Keep up to date, hear about unique items and have gentle reminders on being "The Complete Gentleman."

Sign up here:

Enter Your E-mail Address
Enter Your First Name (optional)

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you The Complete Gentleman.

Don't Miss A Post

Keep up to date via RSS or another web-based reader:

[?]Subscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!
  • Add to My MSN
  • Subscribe with Bloglines